13 Floor Productions, Beer Advocate, Big Beer Fest 2016, Brewvolution, Chad Montgomery, City of Murphy, Dallas Morning News, Great American Beer Festival, Intrinsic Smokehouse and Brewery, Murphy Chamber of Commerce Scholarship Fund, RateBeer, Rise & Shine, Stone Brewing Co, Unibroue
Some might call it the rookie of beer festivals considering the other two cities in the Big Texas Beer Fest 2016 series were Dallas earlier in March and Houston later in May, but The City of Murphy and Texas Brewvolution (a co-partner) is promising a major player of craft beer at this year’s Tunes, Tails, and Ales: Murphy’s 1st Annual Beer Fest this Saturday May 14th at Murphy Central Park. The Murphy Community Development Corp. is investing $49,500 in the event, which includes the sponsorship fee and costs for entertainment and crawfish, shares the Dallas Morning News. Why this investment? As BTBF curator Chad Montgomery puts it, “I think they [the city] see it as an opportunity to provide a unique and fun event for their residents.” He believes that the city sees craft beer as “enriching the lives of its citizens” and an “opportunit[y] for people of all ages”. If the The City of Murphy were to take a step further and welcome a craft brewery as Montgomery predicts, it would be following in the steps of another smaller North Texas city like Garland, which opened Intrinsic Smokehouse and Brewery back in December 2015.
Chad Montgomery says that “something like 90% of the people” he hangs out with are involved in some way in the beer community, not just locally but internationally. He started his beer endeavors back in 2009 when popular beer “meet-up” websites like BeerAdvocate or RateBeer allowed beer enthusiasts to get together at a bar and share unusual beers that they had picked up at stores, traded locally for out-of-state-offers, or just obtained while traveling. At one such bottle-share, Montgomery met a representative of Stone Brewing out of California who inspired him to organize his own beer fest. Taking tips from the Great American Beer Festival (happening this year, October 6-8 in Denver,CO), an event that started in the 80s and sold out last year in just over an hour, Montgomery and his team created the first Big Texas Beer Fest in 2012. After four years of success in Dallas proper, it is not only making its inaugural debut in the culturally demanding city of Houston, May 21st, but also in the beer-amorous city of Murphy.
Highlights will include the event’s signature Crawfish boil lasting until 7PM or “until it runs out!”, Pint-Sized Place where kids can participate in a Root Beer tasting challenge, music headliner Rise & Shine (all music booked by 13th Floor Productions), and not to mention, 150+ beers from 30-50 different breweries (including the inspirational Stone Brewing Co. and even one from Canada, Unibroue).
$50 VIP Admission @ 1PM (includes craft beer sampling area open and music by Mike Morgan and the Crawl)
$30 in advance for GA @ 2PM
$40 @door for GA @ 2PM
A full schedule of events, bands, and a list of brews and breweries can be found here.
In addition to your ticket proceeds going towards an array of brews, tunes, and crawfish tails, a portion will also be benefiting the Murphy Chamber of Commerce Scholarship Fund (a 501 (c)3) which lessens the burden of student loans for excelling students in Murphy schools.